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Product Name

Updated on November 7, 2022

Giving Your Product A Structured Name.


  • Product Name

A well-structured product name helps customers to find what they’re looking for. Giving your products accurate and descriptive names will enhance the products visibility, promote product exposure and make it easier for customers to find what they need.

Here are some guidelines on how you can create a good product name:

  • Capitalize the first letter of each word.
  • The product name must not exceed 140 characters.
  • Do not use all caps for a single word, except for brand names e.g. PERODUA, PROTON, TOYOTA,
  • Do not include subjective commentary and promotional messages such as “Hot Item”, “Best Seller”, “Sale”, “Free Shipping” or price
  • Avoid keyword spam i.e. irrelevant words
  • Do not use emoticons, hashtags or symbols such as }, ~, $, ^, {, <, !, *, #, @, ;, %, >

Follow this proven format of an easy-to-read name structure to name your product:

Product name format =
Brand + Product model +Specification
Example
BRANDExample:
AMARON 46B24L Go Car Battery NS60LS
PRODUCT MODELExample:
AMARON 46B24L Go Car Battery NS60LS
SPECIFICATIONExample:
AMARON 46B24L Go Car Battery NS60LS

Examples of good product naming:

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